Fifth Row is on a mission to harness the power of AI and increase the ROI of innovation within corporations. In a close collaboration with their team, we’ve crafted their brand strategy, brand identity and helped out with their website and app.
Fifth Row is a Platform built by U+ Digital Ventures, which leverages AI to increase the ROI of innovation for companies. It’s a truly groundbreaking product, redefining the way AI can be used for companies in making informed strategic decisions about innovation.
They asked us to rethink their brand and define a strong, self confident yet irreverent voice. In an era of digital-first businesses, Fifth Row’s identity is unapologetically digital. That’s why its applications are crafted to excel on screens, enriched by dynamic, procedurally generated patterns that bring the digital experience to life.
