Fon, the world’s largest WiFi network, today unveiled a new logo and brand identity. The company collaborated with Interbrand, one of the world’s foremost branding agencies, to create a brand that reflects the company’s position as a proven solution for WiFi for individuals, businesses and telcos. The new brand can be seen this week at Fon’s Mobile World Congress booth (8.1G8) and will be launched worldwide in March.
Alex Puregger, COO, Fon, said:
“This is a great time for Fon, as we continuously expand our global WiFi network built by people. We work with some of the world's largest Telcos such as British Telecom, Belgacom or Oi Brazil. We have matured as a service and as a company, and wanted our brand to reflect this, without compromising our identity. We love our new brand and logo!”
Chema León, Director of Design and Creative Director, Interbrand, said:
“This project’s greatest challenge was to create a brand that was able to relate both to large telcos and to the end consumer without losing attitude. To answer these demands, we created an iconic brand that epitomizes Fon’s leadership and innovation and will serve as a reference for companies in the telco sector.”
The branding project involved the design of Fon’s visual and verbal identities, the application of the brand in digital environments and the creation of a co-branding strategy. The result is a new brand look, championed by a balloon-shaped WiFi logo that represents Fon’s value proposition of getting WiFi anywhere in the world.
The new look is fun, contemporary and technological, with a verbal style, that is powerful yet simple, just like Fon’s WiFi itself.