Groupe Aeroplan Adopts New Name and Global Brand Identity

Groupe Aeroplan Inc. (TSX: AER), a global leader in loyalty management, today launched its new name and global brand identity. Effective immediately, Groupe Aeroplan will carry on business as Aimia.


While the names and brand identities of consumer facing brands Aeroplan, Nectar (Chile, Italy and the UK) and Air Miles Middle East will remain unchanged, business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia. “Our global full suite of loyalty management services provides us with a clear competitive advantage in a rapidly changing marketplace,” said Rupert Duchesne, President and Chief Executive Officer. “As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned as the established experts.


A single, explicit global brand clearly reaffirms this privileged position.” Aimia deploys its full suite of services across all vertical industries, geographies and channels. Aimia can service any client constituency in the business-to-consumer, business-to-business and business-to-employee space. Aimia’s global services offering fully leverages the capabilities acquired over recent years. The Groupe Aeroplan identity, which was derived from the name of the original frequent flyer business and remains closely connected with the Aeroplan program in Canada, was no longer an accurate reflection of the company, its employees, global footprint and unique full suite of loyalty management services. “We understand customer loyalty better than anyone,” added Duchesne. “As such, we strongly believe that everything industry players think they know about customer loyalty is about to change and we know that much of that change will be driven by our next generation of consumers.Today, we are also pleased to unveil groundbreaking research on Millennials, which we have conducted in major loyalty markets around the globe.”


For more information about Aimia’s global research on next generation consumers, please consult the company’s news release entitled How Generation Y will reshape customer loyalty. Effective October 7, 2011, the company’s ticker symbols on the Toronto Stock Exchange will be changed and its common shares and cumulative rate reset preferred shares, Series 1 will begin trading under the symbols AIM and AIM.PR.A, respectively. The proxy circular for the next Annual Meeting of Shareholders will include a proposal to amend the company’s articles of incorporation to change its corporate name to Aimia Inc.