26.9.2020 Christopher Doyle & Co.

Hay: Australia’s newest neobank.

In 2019, we were engaged to name, position and brand Australia’s newest neobank. After 18 months of collaboration with their team, Hay said hello in 2020.


Hay is the newest addition in an industry disrupting the finance and banking world, helping Australians to rethink the way they manage their money. At the centre of the identity is a simple, colourful logomark that incorporates an exclamation mark, nodding to the energy of the name and the brand’s attitude. We also developed a comprehensive visual, verbal and motion identity system that reveals itself through simple touches of movement that capture the energy and enthusiasm Hay brings to the market.


The result is a bold, unique visual and verbal identity that flexes across their app, merchandise, national campaigns and in the hands of their users every day.