Housing was born out of its founders’ own struggle to find a home. In revolutionising the local real estate market, Housing has grown, in under three years, from a small team in Mumbai to 1,500 employees in 45 cities across India. Housing’s data science labs and innovative product design is attracting the attention of the global tech scene, as well as investors; Softbank has led the $121M investment in the company to date.
After seeing Moving Brands successful partnerships with other global tech businesses, we were invited by Housing to join their mission as their lead creative partner. We have worked side by side for a year to create a brand narrative, identity system and brand language; to define strategic cross-media communications plans; to support the experience design of the app and design and build of the microsite; and to create the launch campaign communication assets that reveal the brand.