JIDU is a joint EV venture between Geely and Baidu. Geely is a leading car manufacturer and now the owner of many brands, including Volvo, Polestar, Geely Auto, and Lotus. Baidu is a leading AI company at the forefront of internet search and online marketing solutions. The venture fuses the two companies‘ areas of expertise to create the future of mobility – a combination of cutting-edge engineering and state-of-the-art AI technology.
Our task was to develop a visual identity that embodies the ambitions of this new venture, incorporating the intelligence of machine learning and the vivid urban landscapes of the Chinese metropolis. The pilot car launched mid-2022 and features level 4 autonomy – the highest level of autonomy ever integrated into a car.