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John Lewis Design Collective.
Harry Pearce and his team at Pentagram have designed the identity for the John Lewis Design Collective. The Design Collective showcases the best design talent from the UK and beyond and highlights John Lewis’s commitment to sourcing the highest quality of design for its customers.
Designers who form the collective include Bethan Gray, Sebastian Conran, Matthew Hilton and Timorous Beasties.
The mark created in collaboration with John Lewis Brand Creative is a reversed out ‘D’ in a solid ‘C’ and is being applied to promotional material as well as being used in publications, point of sale and in store promotions.