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ico Design Partners
London Luton Airport kicks off with new identity.
Today London Luton Airport (LLA) signals the start of its £100 million transformation programme by unveiling a vibrant new future focused brand identity.
The new look marks the ambition to transform LLA into one of the leading airports serving London and the surrounding regions. The redevelopment works due to start in the New Year will increase capacity to 18 million passengers per year and bring about a raft of improvements; including:
– A major redesign of the terminal to create a quick, efficient, friendly and convenient passenger experience.
– Exciting new shopping and eating options and the development of a new executive lounge which will include a spa.
– Major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links.
– More domestic, European and international destinations added to the Airport’s route network.
The new identity has been designed to illustrate how LLA is being transformed in one of the most exciting periods in its 76 year history. The new design is already visible in recent interior renovations and will be rolled out across the remodelled terminal once construction work begins in the first quarter of next year.