Man vs Machine is working on a full rebrand of Channel 4 digital channel More 4, covering the visual identity, idents and digital guidelines.
Channel 4 says it is repositioning More 4 to focus more fully on ‘popular factual and features’ content, with the rebrand set to launch in January 2012.
Mike Alderson, founder of Man Vs Machine, says, ‘Channel 4 is repositioning the channel to make it more lifestyle-focused. We saw an opportunity to create a multi-coloured logo for a UK TV channel.’
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