Marathon Oil Corporation (NYSE: MRO) unveiled a new corporate logo today as it prepares to become an independent upstream company with the spin-off of its downstream business expected to be effective at 11:59 p.m. EDT tonight.
The new Marathon Oil logo (see attached logo) is an abstracted tri-color energy wave that symbolizes the momentum resulting from its upstream activity as well as the drive and innovation of the Company's employees.
The process for creating a new logo began in February with an employee survey. Results of the feedback emphasized eight key attributes of the Company: focused, energetic, innovative, nimble, socially responsible, ethical, driven and global. The logo was designed based on these key descriptors.
An animation of the Marathon Oil energy wave is available on the Company's YouTube channel at www.youtube.com/marathonoilcorp.
A redesigned corporate website at a new URL, www.marathonoil.com, is expected to go live on July 1. The Company will also update on July 1 its branding on Twitter @MarathonOil, as well as on Linkedin, StockTwits and Flickr.
This is the third graphical logo the Company has used for corporate branding in its 124-year history. The Marathon hexagon shield, which was instituted in 1962 when the Company changed its name to Marathon, will be retained by Marathon Petroleum Corporation (NYSE: MPC) upon completion of the spin-off.