Marks of Excellence

Per Mollerup

In diesem Bereich das definitiv beste Buch: »Finding the roots of trademarks in heraldry, potter’s marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book’s context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership.«

Per Mollerup
Phaidon Press
31,22 Euro

(5 Bewertungen, Schnitt: 4,80 von 5)

Weitere Bücher
How to develop Corporate Design. Was ist Corporate Design?

Trademarks - Die Geschichte hinter 29 Logo-Klassikern.

Das Diktat der Markenführung: 11 Thesen

Brand New: The Shape of Brands to Come

Corporate Identity und Corporate Design: Neues Kompendium

Designing Brand Identity

Die Kunst der Marke

Branded Interactions – Digitale Markenerlebnisse planen & gestalten.

Nation Branding

Brand Leadership