Branche: Kultur
Agentur: Mevis & Van Deursen
Quelle: www.mcachicago.org
20.11.2015


MCA's new visual identity.




The MCA’s visual identity, along with this redesigned website—is based on a design concept developed for the museum by the distinguished Dutch design firm Mevis en van Deursen and implemented by the MCA’s Department of Design, Publishing, and New Media.

 

The identity features a grid, which refers both to the city grid of Chicago and the limestone and cast-aluminum squares that form the facade of the MCA; a color palette of black, white, yellow, and blue; and a new logo. It also includes a new suite of typefaces, developed for the museum by French designer Karl Nawrot. Keeping the concept of a grid in mind, Nawrot created the typefaces by combining squares to form a series of fonts that range from playful to classical and evoke our institutional values and our diverse programs.

 

Press Preview






















Letzte Nachrichten

Correos new reality.


SIS, Swedish Institute for Standards.

Neues Corporate Design für die Klassik Stiftung Weimar.

Mediengruppe Oberfranken – Eine Gruppe, viel Dynamik.

Globale Markenführung - Creative Excellence. Impressive Simplicity.



Ähnliche Nachrichten
Pierre di Sciullo / bureau Qui Résiste winnaar pitch Stedelijk Museum

Name Release: Oklahoma Contemporary Arts Center.

Someone to rebrand National Maritime Museum

Jewish Museum & Tolerance Center.

Neues Erscheinungsbild für Jüdisches Museum Frankfurt.

New brand identity for Kröller-Müller Museum.

Kunsthalle Emden: Neues Corporate Design

Neues Erscheinungsbild für Staatliche Kunstsammlungen Dresden.

The Reykjavik Art Museum Visual Identity.

New visual identity for the Science Museum