Following the announcement last week of plans to transform this fourth-generation, family-owned premium paper business to thrive in today’s digital world, Mohawk Chairman & CEO Thomas D. O’Connor said, “Today, we are making bold changes across every aspect of our business with the launch of multiple customer-facing initiatives that provide tangible evidence of the company’s vision and new experiences for customers.”
The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for, “Whether it’s for a small book of photos featuring your niece and nephew or for a giant global corporation —it’s about communication,” said Bierut.
The logo and energetic color palette offer unlimited variation and surprise, “We wanted to project a company that was forward-looking, nimble, and ready for the future yet doing so from a strong base, built on the kind of authority that few of Mohawk’s competitors can claim these days … It speaks to a company that has been around for a long time and is still capable of changing the way it looks.”
NEW WEB SITE
Mohawk’s new technology and operations initiative, the Unified Service Delivery Platform, allows each customer to choose how and when they want to do business with Mohawk and provides them with a frictionless path to do so, fully transforming the delivery of all consumer and business applications to any place and device.
MohawkConnects.com, is the center of Mohawk’s new, comprehensive cloud-based service-oriented architecture that enables interoperability between internal and external applications, services and information. Mohawk now leverages the cloud as a business technology platform to quickly connect its internal capabilities with those of a network of strategic partners with the goal to provide its customers with new and innovative products and services. “Mohawk has been widely recognized for its innovation in the use of cloud for business integration and this investment represents my commitment to build a company that is responsive to changes in the marketplace,” said O’Connor.
NEW STRAMLINED PRODUCT OFFERING
The physical components of The New Mohawk product selector have online counterparts at MohawkConnects.com to support the design, specification and purchase process while inviting real-time exploration and discovery through the ability to build custom paper and color palettes. “For customers who already know Mohawk, the product line is a simpler and clearer presentation,” said O’Connor. “For customers who are new to Mohawk, the system makes the process of choosing papers effortless and engaging.”
“The tangible work released today evolves directly from our vision of a ‘New Mohawk,’” said O’Connor. “The design of the entire platform provides a sturdy base and a flexible structure from which to lead change in the paper industry. While it is impossible for me, or anyone, to predict the future, there is no shortage of ideas, energy or commitment at Mohawk. We bring a disciplined focus to the quality of our execution at every customer touch-point,” he said.