FOMO developed into a compilation of all visual content that exists online. Music videos, contemporary art, interviews, live footage, excerpts from film, and more, as long as it had “the right vibe”. The brand identity and visual design are an homage to the digital age’s fundamental components and format.
A series of visual communication elements, including moving images, illustrations and 3D visualizations take the form of audio, coding, data, static, sound waves and more. This somewhat organic and voltaic expression comes to life across the entire spectrum of assets, including the logo.