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New identity for Index Ventures.
For almost twenty years, Index Ventures has been helping to shape how we see and interact with the world. As Europe’s leading venture capital firm, they have collaborated with iconic digital companies like asos, Dropbox, Skype and Soundcloud.
To reflect their unique approach to investment, Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm.
Following an in-depth examination of the firm’s culture, model, and practice. It became apparent that Index Ventures is governed by a desire to enable rather than control. This philosophy is evident in the type of relationships they have with their investment companies, distinguishing them from other venture capital firms.
The new identity conveys Index Ventures’ understated approach and distinct character. A striking, graphic symbol has been introduced that reflects the firm’s strong, single-minded culture and style. The ‘hand’ serves as a visual metaphor of Index Ventures’ qualities – subtle, supportive, and sensitive, but also inspiring, vital and versatile. The ‘hand’ is also playful, referencing our most technologically active body part and the firm’s connection to the consumer world. The ‘hand’ symbol has been integrated across Index Ventures’ touchpoints.