6.9.2011 Greenspace

New Identity for Zaha Hadid Architects

Zaha Hadid, founding partner of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize in 2004 and is internationally known for her built, theoretical and academic work.   Despite over thirty years of practice the common misconception is that her studio’s revolutionary architecture is rarely realised. After an extensive series of interviews and research Greenspace’s role was to highlight the 1,800+ projects the studio has been involved with, while also highlighting the other members of the studio – whose talents and profiles are relatively anonymous outside of the world of architecture.   Our solution was to create ‘the ultimate archive’, a website that allows users to explore every image of every project and more. Accompanying the site is a new identity and visual language – including a bespoke typeface designed in collaboration with the Miles Newlyn and a comprehensive photoshoot of all staff. We continue to work with the client in the development of a set of architecture-based Apps. that will be unique to the sector.