30.6.2022 Play

New visual identity for Doremus.

As the oldest B2B agency in the US, Omnicom-owned Doremus+Co has a century-long tradition of taking a non-traditional approach to B2B advertising. We created a visual identity system that honors their legacy while contemporizing it with a fittingly unexpected playfulness. A colorful and shapely new type system is implemented across the redesigned website, business cards and other collateral to instantly convey the message that Doremus is not your everyday B2B agency.

Quelle: play.studio