We’ve been working for about a year on a new identity for the technology pioneers, the Open Knowledge Foundation. Since 2004, they’ve been the leading organisation opening up data across the world, and are now at the forefront of a technology revolution.
Never before has so much data been collected and analysed. Never before have so many people had the ability to freely, easily and quickly share information across the globe, and governments and corporations are using this data to create knowledge about our world, and make decisions about our future.
Open Knowledge ask who should control this data and the ability to find insights and make decisions? Do we want to live in a world where access to knowledge is ‘closed’, and the power and understanding it brings is controlled by the few? Or, do we choose a world where knowledge is ‘open’ and we are all empowered to make informed choices about our future?
Open Knowledge believe that knowledge should be open, and that everyone – from citizens to scientists, from enterprises to entrepreneurs, – should have access to the information they need to understand and shape the world around them.
Our task was to take and shape their ‘thought leadership’ into a vibrant new brand positioning.
The first task was this key piece of brand narrative:
A world where knowledge creates power for the many, not the few.
A world where data frees us — to make informed choices about how we live, what we buy and who gets our vote.
A world where information and insights are accessible — and apparent — to everyone.
This is the world we choose.