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New visual identity for Ravensbourne.
Forward-thinking design institution Ravensbourne aims to become an independent University with degree-awarding powers. NB asked, “What does a creative University look like?” Revisiting the idea of a crest, we developed a simple mark that opens up in application to become a flexible framing device, brimming with energy – just like the ‘creative village’ of Ravensbourne. The mark boldly asserts the college name and sets up a system that joyfully showcases the work.
At face value, our brief was an interim ‘refresh’ solution. But we argued that interim was an inconvenience. The new dynamic identity represents a departure from the previous architecturally-inspired mark. This is less about an iconic building and more about the unique character of what goes on here – collaborative working, interactions with industry and the creative collision of disciplines.
Boldness was a key theme. As a smaller specialist institution making an international impact, it’s vital that the Ravensbourne name sings out. A unique typeface was developed for us by Kostas Bartsokas and specially drawn for improved clarity, legibility and accessibility.