Branche: Kultur
Agentur: Wolff Olins
Pressemitteilung
19.2.2016


New visual Identity for the Met.




Throughout its 146-year history, The Metropolitan Museum of Art has evolved to meet the needs of its audience. An unwavering part of the Museum’s mission is to reach and inspire the broadest possible community—locally, nationally, and internationally. We are proud, therefore, to reveal a new visual strategy that will create greater clarity and consistency in The Met experience and communication across all of its locations—The Met Fifth Avenue, The Met Breuer (opening March 18), and The Met Cloisters—and online. 
 

New designs will be put into use beginning March 1, and will include a clear graphic language comprised of custom fonts and colors. Our new logo no longer relies on symbols and, instead, is based on our commonly used name „The Met,“ which has an immediacy that speaks to all audiences. It is an original drawing, a hybrid that combines and connects serif and sans serif, classical and modern letterforms. In this respect, it reflects the scope of the Museum’s collection and the inherent connections that exist within it.

 

There will also be a new map, way-finding, and advertising, as well as a clear, integrated presentation of The Met’s programming across print and digital materials. The website will debut a fresh design, with simplified navigation and a more robust infrastructure.

 

Our new look reflects a driving principle of our institution, and was chosen because it represents something simple, bold, and indisputable: The Met is here for everyone.






















Letzte Nachrichten

Neues Corporate-Design für die adidas Group.


Medgate setzt auf Hausbesuch 2.0.

The first visual identity for UK Parliament.

Collinear: A catalyst to transform.

Vibble: Mixing made easy.



Ähnliche Nachrichten
„Gefährliches“ Corporate Design für das Musik- und Soundstudio TRO.

Audio Branding Barometer 2011

Langenscheidt Relaunch.

TV3+

Air Malta unveils new corporate vision and brand strategy.

Neues Corporate Design der Deutschen Nationalbibliothek

Neue CI für hering berlin

ITEC launches new identity and logo

Barclaycard unveils new global logo

ThyssenKrupp: neue Konzernorganisation, neues Corporate Design