Branche: Kultur
Agentur: Wolff Olins
Pressemitteilung
19.2.2016


New visual Identity for the Met.




Throughout its 146-year history, The Metropolitan Museum of Art has evolved to meet the needs of its audience. An unwavering part of the Museum’s mission is to reach and inspire the broadest possible community—locally, nationally, and internationally. We are proud, therefore, to reveal a new visual strategy that will create greater clarity and consistency in The Met experience and communication across all of its locations—The Met Fifth Avenue, The Met Breuer (opening March 18), and The Met Cloisters—and online. 
 

New designs will be put into use beginning March 1, and will include a clear graphic language comprised of custom fonts and colors. Our new logo no longer relies on symbols and, instead, is based on our commonly used name „The Met,“ which has an immediacy that speaks to all audiences. It is an original drawing, a hybrid that combines and connects serif and sans serif, classical and modern letterforms. In this respect, it reflects the scope of the Museum’s collection and the inherent connections that exist within it.

 

There will also be a new map, way-finding, and advertising, as well as a clear, integrated presentation of The Met’s programming across print and digital materials. The website will debut a fresh design, with simplified navigation and a more robust infrastructure.

 

Our new look reflects a driving principle of our institution, and was chosen because it represents something simple, bold, and indisputable: The Met is here for everyone.






















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