On Brand

Wally Olins

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.

Wally Olins
Thames & Hudson
15,99 Euro

(3 Bewertungen, Schnitt: 4,00 von 5)

Weitere Bücher
Do You Matter?: How Great Design Will Make People Love Your Company.

Corporate Language

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

The Brander – Marken und ihre Macher

Branding Interface

Design als Unternehmensstrategie.

The Brand Handbook

The Berlin Brandenburg Airport Signage Project

cxi 09 – Dokumentation

The Right to Brand.