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Porto / City identity and branding proposal
Atelier Martino & Jaña | Oktober 2014
In June of this year (2014) we were invited, along with two other studios, to conceive a new visual identity for the city of Porto. We were given just 18 days to prepare a proposal, yet despite this, we responded to the opportunity with great enthusiasm and motivation.
Firstly, because we’re very passionate about Porto – it’s our hometown and the place where we truly belong. Secondly, because we believe that design is capable of making a much stronger and more intelligent contribution to the city. We believe that visual communication can surpass the sometimes expected aesthetics of branding, and that it has the capacity to help create and to frame dialogue, acting as a mediator between a city and its inhabitants. This video shows our response to this challenge.
Government of Portugal to rebrand its image
New identity for the city of Porto.