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Purpose has rebranded Oxford and Cherwell Valley College Group.
Creative consultancy Purpose has rebranded Oxford and Cherwell Valley College Group with a new name and monochrome visual identity.
The group, which is now called Activate Learning, is made up of three further education colleges – Reading, City of Oxford and Banbury & Bicester – and two University Technical Colleges that offer work-based training for 14 to 19-year-olds.
Purpose was asked to create a brand family for the group and give it a more unified, coherent image. The visual identity combines a series of geometric patterns and a ‘symbolically aspirational’ A monogram made up of chevrons.