6.12.2023 Studio Output

Rebranding ClearBank.

Banking is a fiercely competitive and fast-paced sector. Developing the technology in-house is costly, risky and time-consuming. ClearBank is changing that by making banking infrastructure more accessible than ever before. To succeed they needed a new brand to match their ambition as UK’s fastest-growing tech company*. They partnered with Output, a brand and digital design agency, to unite the direction of the company, instil pride in the people that work there and make ClearBank the growth partner for financial institutions in the UK and beyond.


The move comes as ClearBank evolves from its 2017 startup origins, moving into profit in October 2022 and trebling its revenue compared to the same period last year.


Output were brought onboard to create a brand identity and digital experience which would establish ClearBank as a category leader, position them alongside household name tech brands as a vital partner, lay the foundations to become a global infrastructure, and be seen as an inspirational tech employer, through a clear proposition and rich on-site content.


ClearBank is a unique business. As the UK’s first new clearing bank in 250 years, it has the infrastructure and influence of the ‘Big Four’ banks, paired with the tech capabilities and people to stay ahead of the fastest-growing fintechs.


This powerful combination helps companies of all sizes to compete. From traditional banks trying to keep pace, to fintechs scaling quickly, ClearBank ups your game — pushing its client partners to innovate, differentiate and grow.


Powerful collaboration
The relationship between ClearBank and its partners is expressed through a visual language of ‘powerful collaboration’. Output ensured the new brand speaks with the confidence and clarity that matches their ambition. Uniting the company’s direction, it instills pride and elevates ClearBank as an inspirational tech employer.


Clear design language
ClearBank’s new design language captures the balance of advanced technology and the people behind it. The mathematically optimised wordmark, customised brand typeface and spacious layouts combine with natural photography of the expert team, communicating a refreshing sense of clarity.


Visualising the unseen
ClearBank provides the infrastructure behind many financial institutions: from high street banks, to consumer-facing neobanks and the future of crypto. Output worked closely with the team to articulate their services into a set of four products, showing exactly what ClearBank offers its customers.


Introducing use cases
Output helped ClearBank define ‘use cases’ that show its impact on different financial sectors — growing fintechs quickly, giving traditional banks the infrastructure to compete or establishing new technologies like crypto. These first-hand stories validate the powerful service by connecting ClearBank’s proposition to relatable business needs.


Delivering success
To reposition ClearBank as a market leader their website was transformed. Together with the Output team, they outlined a tailored information architecture, defined distinct services and developed use cases to show the impressive credibility they have established over the last five years. Eligibility flows onboard potential clients and amplifies lead generation, helping ClearBank deliver on its ambitious proposition.


The rebrand was launched with phase 2 of the website build last week and features across all ClearBank’s digital platforms and physical marketing materials.