31.3.2014 Corporate Edge

Rebranding the Currency Cloud.

The Currency Cloud needed a new brand to reflect their ambitions. Only 2 years old, the darling of the London fintech world already manages $6bn of transactions every year and is doubling in size every 6 months. The secret of their success is an international payments platform that enables easy, transparent and low cost money transfers to 240 countries in 39 currencies. It’s a revolutionary approach. 


What was missing? A single powerful expression of their offer that worked across all channels and for all audiences, a brand language to reflect the dynamic proposition, and a unified communication platform online, in print and in film to support customer acquisition in target market segments.


The Solution

Working with the Marketing Director, the Chief Exec and the Founder, we developed a core thought, ‘Moving Money’, to inspire their brand story, as well as messaging that leaves behind the language of the start-up and brings new assurance to all their communications. The visual identity takes this further – an animated logo driven by live data from their transaction engine.


The Results

> A completely new brand identity and messaging platform to reflect their dynamic nature and their growth ambitions. 


> A new website focused on customer acquisition and a full suite of communication templates underpinned by the brand guidelines. 


> An online developer help centre with live API documentation and technical ‘sandbox’.