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Rebranding the Currency Cloud.
The Currency Cloud needed a new brand to reflect their ambitions. Only 2 years old, the darling of the London fintech world already manages $6bn of transactions every year and is doubling in size every 6 months. The secret of their success is an international payments platform that enables easy, transparent and low cost money transfers to 240 countries in 39 currencies. It’s a revolutionary approach.
What was missing? A single powerful expression of their offer that worked across all channels and for all audiences, a brand language to reflect the dynamic proposition, and a unified communication platform online, in print and in film to support customer acquisition in target market segments.
Working with the Marketing Director, the Chief Exec and the Founder, we developed a core thought, ‘Moving Money’, to inspire their brand story, as well as messaging that leaves behind the language of the start-up and brings new assurance to all their communications. The visual identity takes this further – an animated logo driven by live data from their transaction engine.
> A completely new brand identity and messaging platform to reflect their dynamic nature and their growth ambitions.
> A new website focused on customer acquisition and a full suite of communication templates underpinned by the brand guidelines.
> An online developer help centre with live API documentation and technical ‘sandbox’.