As we move the business forward, we have simplified, refreshed and modernised our corporate brand. Royal & SunAlliance was created over ten years ago as the product of a merger and given the fundamental changes that the business has gone through we wanted to develop a new brand strategy to support our growth plans.
We are now known simply as RSA. Across our international markets, RSA is a brand which is more accessible for both our customers and staff, many of whom already refer to us as RSA. We also want to maximise the benefits of an international brand to support our brands in their local markets.
Our Company is made up of a number of strong individual businesses. When you come into contact with any of them what you may see may differ, but what we stand for, what you experience and our beliefs are the same.
We are straightforward and honest about our beliefs, about the purpose of insurance, and the security and functional benefit we give to our customers. Our brand is about keeping our customers moving – whether in business, or as individuals, and when it matters most. We want to help customers get back on track.
You will find that we are responsive and straightforward, we think ahead and we deliver on our promises.