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Siegel + Gale
Say Hi to Hightail: YouSendIt Changes its Name.
Leading file sharing service YouSendIt today announced that it has changed its name to Hightail to better represent the full breadth of its current products and future vision. The company’s much-loved paper airplane logo is replaced by a bold new visual identity that offers an elegant contrast to the generic style of other cloud services.
“The launch of Hightail is more than simply a new name,” said Hightail CEO, Brad Garlinghouse. “It signifies the beginning of a new company with new products and a new way of thinking. We have already far outgrown our original use case of only sending large files, and our name should reflect where we are as a company today as well as where we want to go in the future. We’re renewing our commitment to helping our customers keep their ideas moving and—of course—making sure their life’s work doesn’t get dropped or stuck in a box.”
An entirely re-designed experience for the service’s 43 million global users will roll out over the coming weeks at www.hightail.com and on the company’s desktop and mobile apps. As storage has become a commodity and consumers have better things to do than keep track of a storage meter, the company is also now offering all customers unlimited storage for $15.99 a month.
Over the past year alone Hightail has added more than 10 million new users, including professionals at 98 percent of the Fortune 500. The company is rapidly moving into international markets to provide an enhanced experience for customers around the world.
The company has also expanded significantly into the enterprise market with new customers including leading golf brand PING, global architecture and design firm RTKL and electronic design innovators Cadence Design Systems.
“Hightail powers our creative process,” says Richard Crowley, chief technology officer at JWT. “From easily sharing ideas to effective real-time collaboration, Hightail is how we get things done. Everyone uses it and we know that our information is always secure, while Hightail’s exceptional mobile apps make it easy for our people to access their content wherever they are.”
Adding a new office in San Francisco alongside its Campbell headquarters has helped Hightail attract leading talent from all over Silicon Valley. A revamped leadership team of passionate industry veterans has helped transform the company’s culture and encourage the belief that building great products starts with thinking big and taking risks.
The new Hightail name, brand and ethos will be seen across the service’s revamped web, desktop and mobile apps, which continue to provide an easy and secure way to access and share files and folders. From artists to attorneys, professionals in a variety of industries are using Hightail to work together more effectively because it fits in with how they already do things and provides complete control over their valuable information.
“As the leading player in cloud file transfer, the name YouSendIt was perfect for the time. Today, the company has a broader set of offerings that extends into the high growth cloud file sharing market,“ says Maureen Fleming, vice president of IDC’s BPM and middleware research programs. „The new name provides Hightail with a brand that allows the company to evolve as customer needs evolve.”
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