Led by visionary founders who created the platform believing in the universal power of data, Mode was set to build upon its success within the business intelligence space by making it accessible to a wider range of users in modern data-driven organizations.
With the goal to expand its audience beyond data analysts and reach into the enterprise market, Mode was looking to build an identity that captures its independent spirit, technical sophistication and approachability both as a company and a platform.
Shifting modes is the core behavior of the identity system. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allows Mode to quickly switch from exploratory to analytical expressions. The logo itself is also dynamic, building off the variable typeface WT Zaft² by WiseType.