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Single commercial brand for the airlines in Avianca Holdings S.A.
As announced in late 2012 and after three years of intense work aimed at integration and reorganization of operations and processes, ground and air equipment modernization, and the adoption of industry best practices, the airlines in Avianca Holdings S.A. (formerly known as AviancaTaca Holding S.A.) begin a new stage in their business development under the commercial brand Avianca, with its new visual standards.
Honoring the business development reached by Avianca and TACA Airlines with 94 and 82 years of uninterrupted operations, respectively, the new identity bonds the heritage of the route network, envisioning connecting the continent through all cardinal points, capturing in the logo the service provided through the skies of the Americas.
The image of the “new Avianca” will be displayed in over 160 airplanes, 14 thousand seats onboard, 214 ticket offices, 100 airports, VIP lounges in 25 countries, as well as the corporate buildings in the Americas and Europe. This new image will also dress over 13.000 employees with client service positions -out of the 18,000 total-, and identify our new integrated website, social networks, onboard reading materials, and corporate communications media in general.
This new image highlights a very important chapter in the airline´s history, striving to provide a strong product and service offer in order to become the ideal partner for business and leisure travelers.
Fabio Villegas, Avianca Holdings CEO said: “The single commercial brand represents a very important milestone for an improved flight offer and an interesting challenge to Avianca’s service capacity. For that reason, the airlines’ background and the professionalism and experience shared by the many generations of men and women who have contributed with their work to Avianca, TACA Airlines, Aerogal, and Tampa Cargo, have become our inspiration.”
“More than 5.100 weekly flights operated on a modern fleet enable us to help our travelers reach 100 destinations in 25 countries throughout the Americas and Europe, provide access to 21.900 daily flights served around the world by Star Alliance member airlines, be preferred by more than 23 million passengers who choose our services yearly for their travel plans and the transportation of 300 thousand tons of goods. This motivates us to assure the “new Avianca”, as the leading airline in Latin America preferred by the world´s travelers,” quoted the executive.