Swisscom iO, the app that delivers free calls, chats and images, was launched onto the global market in June 2013. Within 24 hours it was the number 1 free app in the Swiss iTunes store. People had embraced iO’s ambitious vision, of providing users with a single place for all their channels of communication, in one secure and easy-to-use place.
iO represents an innovative new direction for Swisscom, ensuring its leading position in a rapidly changing market. Moving Brands was engaged from the project’s inception, helping to shape what iO could be (at launch and in the future) defining and designing the visual identity and the user experience of the final product, as well as the website, brand films, photography treatment, guidelines, messaging and launch campaigns.