Branche: Bau- und Immobilienwirtschaft
Peter & Paul
The AF Launches New Graphic Identity
The Architecture Foundation engaged Sheffield-based designers Peter & Paul to redesign the AF’s graphic identity, including this new website and seasonal bulletins. It’s not all about looks however. Both website and bulletins will include specially commissioned editorial content sitting alongside the usual AF programme highlights. The website will boost its multimedia content with video and audio documentation of the AF’s catalogue of events, both past and present, in an ambitious, and ongoing, archiving project.
The redesigned bulletin and website are intended to be creative projects themselves, as well as providing information about the live programme. By commissioning innovative writing, art and design in print and online the aim is to stimulate new lines of discussion. In making available archival footage from twenty years of the AF’s events, which have involved some of the most influential names in architecture and urbanism, the website will become a research and education resource as well.