The Brand Glossary

Jeff Swystun, Interbrand

Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.

Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro

(1 Bewertungen, Schnitt: 4,00 von 5)

Weitere Bücher
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands


Soziologie der Marke

Nation Branding

The Berlin Brandenburg Airport Signage Project

Manuals 1 – Design & Identity Guidelines.

The Brander - Food Edition: Marken und ihre Macher.


Lance Wyman: The Monograph

Do You Matter?: How Great Design Will Make People Love Your Company.