The Brand Glossary

Jeff Swystun, Interbrand



Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.


Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro
Weiter…




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Weitere Bücher
Manuals 2 – Design and Identity Guidelines.

Corporate Code

Trademarks - Die Geschichte hinter 29 Logo-Klassikern.

Brand Implementation

Branding: In Five and a Half Steps.

Das Diktat der Markenführung: 11 Thesen

Lufthansa und Graphic Design

Don't Brand My Public Space.

Corporate Architecture

Markenbibel