The Brand Glossary

Jeff Swystun, Interbrand



Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.


Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro
Weiter…




(1 Bewertungen, Schnitt: 4,00 von 5)




Weitere Bücher
The Brander: Marken und ihre Macher.

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Corporate Identity. Strategie und Gestaltung.

Radical Brand

Corporate Design

The Right to Brand.

Wie man als Grafikdesigner …

Corporate Language

Audio-Branding

Dynamic identities: Erscheinungsbilder im kulturellen und öffentlichen Kontext.