The Brand Glossary

Jeff Swystun, Interbrand

Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.

Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro

(1 Bewertungen, Schnitt: 4,00 von 5)

Weitere Bücher
Iron Fists: Branding the 20th-Century Totalitarian State

Disruptive Branding

Design als Investition.


Nation Branding

Corporate Architecture

Lufthansa und Graphic Design

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Signage Design Manual

The Berlin Brandenburg Airport Signage Project