The Brand Glossary

Jeff Swystun, Interbrand



Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.


Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro
Weiter…




(1 Bewertungen, Schnitt: 4,00 von 5)




Weitere Bücher
The Berlin Brandenburg Airport Signage Project

Understanding Branding

Iron Fists: Branding the 20th-Century Totalitarian State

Corporate Code

Soziologie der Marke

Branding to go.

Corporate Identity weltweit

Building Design Strategy

Corporate Identity und Corporate Design: Neues Kompendium

Lance Wyman: The Monograph