The Brand Handbook

Wally Olins

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them. (…)

Wally Olins
Tharnes & Hudson
11,99 Euro

(Bisher noch keine Bewertungen)

Weitere Bücher
Lufthansa und Graphic Design

Corporate Language

The Berlin Brandenburg Airport Signage Project

Branding: In Five and a Half Steps.

Building Design Strategy

Marke, Marke, Marke.

NSCI: Das visuelle Erscheinungsbild der Nationalsozialisten

Identity Architects: Ippolito Fleitz Group.

Disruptive Branding

Also ich glaube, Strom ist gelb