The Canadian Olympic Team Brand

Canadian Olymic Committee | Juni 2011

Over a century of stories, themes, and iconography inspired the new Canadian Olympic Team brand. Visit for more information.


The video was developed in collaboration with director/producer Ben Hulse (, videographer/editor Benjamin Taft, audio designer Toby Hulse, with additional b-roll/editing by Cory Ransom.


The new brand was unveiled on June 6th, 2011 and will be phased in over the coming months and is expected to be completed by the end of 2011.

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