Bureau for Visual Affairs
The Cass Faculty of Art, Architecture and Design.
Logotype The distinctive and energetic typographic brand was designed to reflect the multidisciplinary and vibrant nature of the institution.
Family relationships Bureau also designed the individual branding for the family of faculties that make up the London Met. Within this faculty, the Cass brand stands out whilst still having a visual relationship, enabled through the use of the same typeface (AG Grotesk)
Open usage The brand is designed to be usable independent or over imagery.
Online usage In online usage, the brand fits neatly into the system of branding designed for the London Met, whilst giving a strong sense of coherency and identity to the material.