17.2.2012 Ray+Keshavan

The new brand identity for Nova Medical Centers.

Nova Medical Centers, India’s premier surgery provider, today unveiled its new brand identity. The new logo expresses the essence of Nova’s new identity – “the joy of good health.” Nova Medical Centers will now be known as Nova Specialty Surgery.


The new name and carefully crafted lettering communicate the commitment to expert, world-class standards that Nova facilities offer their physicians and patients. The logo symbol “n” represents through its fluid shape the vitality of life. The simplicity of the overall design cues the uncomplicated and personal care that patients and their families have come to experience at Nova. To complete the look, a vibrant blue-green color vignette has been used to leave onlookers with a carefree and joyous feeling. 


Standalone ambulatory surgery centers are prevalent in the USA, UK, Australia, and Europe. Short-stay and even same-day patient discharge enabled by advanced surgical and pain management techniques promote faster patient recovery and reduced health care costs. Nova Specialty Surgery has pioneered this patient-centric care delivery format in India, establishing nine such facilities in neighborhood locations across the country since it launched its first center in Bangalore in June 2009. 


Speaking at the brand relaunch, Mr. Suresh Soni, Chairman and CEO, Nova Specialty Surgery, said, “ since its inception, Nova has been recognized as an innovative provider of health services. This new logo symbolizes our commitment towards bringing world-class surgical care to the masses in India. Our new logo and identity will enable us to spread our services and ethos in a simpler, more enthusiastic fashion and promote a feeling of “joie de vivre.”


Ray+Keshavan | The Brand Union, the creative force behind the rebranding exercise remarked, “The focus of the Nova Specialty Surgery rebranding exercise has been to communicate the uniqueness of this care model, best exemplified in the saying ‘life is not merely to be alive but to be well.’ The customer-centricity of the Nova format exemplified by its easy to navigate, world-class facilities in neighborhood locations that enable faster patient recovery through highly experienced doctors and personalized care.”


Founded in June 2009, Nova Specialty Surgery has attracted doctors, patients, and insurance companies to its new model of care delivery. Nova Specialty Surgery has 9 fully functional centers in Bangalore, New Delhi, Mumbai, Hyderabad, Jaipur, and Chennai. By March 2014, the Nova Group plans to have 25 operational centers across India and the Middle East.


Nova Specialty Surgery develops, acquires, owns and operates Ambulatory Surgical Centers in partnership with surgeons across India. Ambulatory or Short-Stay surgeries are procedures that take between 24 - 72 hours from admission to patient discharge. Nova provides leading surgeons from diverse specialties with comprehensive, ultra-modern facilities comprising doctor’s offices, operating rooms, pre- and post-operative rooms, diagnostics, imaging, health check-up area, pathology laboratory, and a pharmacy. By specializing only in Short-Stay surgical procedures, Nova improves the patient experience and contains costs while increasing operating efficiency. Nova’s innovative health services model offers unparalleled quality and affordability.