27.1.2012 The Partners

The Prince's Foundation unveils new identity

The Partners has created a new, striking visual identity for The Prince’s Foundation, as part of the charity’s re-brand.


Launched today by HRH The Prince of Wales, the re-brand marks the Foundation’s focus on putting community engagement at the heart of its work. The new visual identity comprises of a refreshed blue-themed logo, website and information materials, designed by The Partners. 


Nick Eagleton, UK Creative Director said: "Bringing the best features of a well-known brand to the forefront is at the heart of everything we do and this project plated to these strengths. Refreshing the image of The Prince's Foundation, we created a bold, blue identity, which we were able to use in an innovative and striking way to communicat the charity's ethos of engagement, education and empowerment. We are all extremely pleased with the end result and found working alongside The Prince's Foundation to be an incredibly rewarding experience."