The Snow Crystal Principle

Sven Voelker | November 2008

Between 2006 and 2008 the Sven Voelker Studio designed a revolutionary new corporate design for the Suzuki Motor Corporation. The principle of snow crystals was the inspiration for a very different corporate design strategy.


This documentary film takes us on a journey from Pace flags in Berlin to Mt. Fuji in Japan, from Sweden’s red wooden houses to a Manga shop in Tokyo and from the street grid of Manhattan to Johannes Gutenberg in Mainz.

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