30.9.2014 venturethree


For too long, we’ve been overcharged and underserved by the old world of money. But now, just like phone calls and music, the old world is being flipped on its head and a new one created from scratch. We are working with ex-founders of Skype on their next big thing – TransferWise – to bring a better alternative to millions of people.


TransferWise rips up the rulebook to offer a fairer, smarter way to send money abroad. Lower fees. More transparency. Less bureaucracy. Making it easier than ever to move your money. We call it 'money without borders'. Our challenge was to create a brand position and creative expression to help the TransferWise brand go from a small but dedicated following, to reach many millions of mainstream consumers.


Powering the next phase of growth for TransferWise and its customers across the world. Creating a brand that’s big and powerful enough to spearhead the next generation of TransferWise services as the company expands its remit.


The new brand marks a shift from start-up to grown up for the three year-old business that recently received a $25 million investment and public endorsement from Sir Richard Branson. To kick things off, we ran workshops with the TransferWise founders, product development head and marketing team to explore their vision for the future and the direction they’re driving towards. It was a collaborative process from start to finish, involving the TransferWise team and their customers, every step of the way. Working through the brand strategy and positioning through to the new look & feel and tone of voice.


One of the challenges was to shift the brand’s rebellious attitude, to create a more confident and positive conversation, with less reference to rivals and more focus on the benefits TransferWise offers. We did this to create clarity around the offer and build trust with new audiences.


The ‘fast flag’ symbol represents a new borderless world for money. It signals the revolutionary spirit and speed of the TransferWise service, as well as its growing global profile.


The bold new brand identity stands out in a conservative industry, with fresh vibrant colours, and straight-talking messaging from venturethree. The visual simplicity echoes the simplicity of the service, which prides itself on a transparent price point that undercuts the major players. A no-nonsense brand for a no-nonsense service.