Transmission Roundhouse is an online platform for the next generation of creatives and culture makers. With over fifty presenters and producers aged 18-25, the station offers a place for young people to come together to create, explore and influence. We were commissioned to create a brand identity to capture the full spectrum of underserved youth cultures represented by the emerging station.
Working closely with the Roundhouse team, we identified a passion for niche content as the founding principle of the station’s output. With the identity, we worked to position the station as the home of experimental youth content. A unifying brand idea – ‘cut through the noise’ – captured the radical and progressive spirit of the station.
The Transmission Roundhouse monogram is bold, simple and direct. Originally inspired by the movement of dynamic equaliser bars, the logo hints at broadcast and transmission. The unique form is deployed confidently across applications and lays a foundation for the wider visual language.
The visual language captures the spirit of progressive culture – current, not commercial – authentic, not faddy. Typographic expression inspired by the marque offers a range of volumes, embracing individual identity and unique self-expression.