VIM Group is the only global independent organisation specialising in brand implementation and governance. Since opening their London office over a year ago, VIM Group have been building a strong team and an even stronger reputation. The recent move to their new London, Bank offices, means the company is now well placed to meet the progressive demands of its growing International client base. Now they are ready to begin articulating the importance of delivering on brand promise, and what better way to do this than by delivering their own new brand and visual identity in a strong and effective way. The brand modernisation marks a key milestone in the business’s ongoing transformation.
All too often, different companies in different parts of the world are hired to implement one brand and the results are poor because cross-company co-ordination is poor.
VIM Group brought the various elements of brand implementation all under one roof in 1991 and founded the brand implementation category. Since then, they have successfully completed over one thousand brand implementation and management projects across the world – and across all brand touch points. Their independent experience and knowledge go hand-in-hand with the services, techniques and tools they offer, allowing delivery of superior results in a more cost-effective way.
On average, a brand management cycle will last seven years and implementing a renewed brand can present the greatest challenge, especially when it is featured on multiple touch points. It can place considerable demands on your people, budget and organisation.
Research has shown that when organisations spend 1 Euro on creativity and strategy, they’ll spend 20 times that amount in the implementation process. Our specialism is in preparing and managing such changes, across all brand identity touch points.
As one unified organisation with representatives across the world, VIM Group has a robust international, national and country-specific capability.
Fields of Expertise: Brand Implementation, Brand Management, Brand Technology, (Re)branding: Impact analysis, Design support, Agency selection, Purchasing management, Brand architecture, Communication management, Roll out Project management: Value engineering, Project & program management, Brand Portal, Brand management tooling, Brand Touch Points improvement: Online, Social media, IT & process documentation, Correspondence & presentation, Signage, Wayfinding, Fleet, Corporate wear, Packaging, Print media.