John Rushworth and team have developed a new identity for Great Western Railway. Established in 1833, GWR forever changed Britain’s commerce and leisure landscape by connecting London to the West Country and Wales.
GWR's construction was led by 29-year old Isambard Kingdom Brunel and was heralded as a masterpiece of railway design. By the 20th century it had become a rail network of unprecedented size and scale, commonly known as ‘God’s Wonderful Railway’ and the ‘Holiday Line’ which connected urbanites to resorts in the West Country, Devon and Cornwall.
However, when the railways were nationalised the GWR name was discontinued, and it became the western region of British Railways. In the 1990’s the railways were re-privatised, the First Group won the franchise, renaming it First Great Western.