Wally Olins: The Nation And The Brand And The Nation As A Brand.

TypoBerlin | Mai 2001

Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. 


Das komplette Video ist hier zu finden.

(2 Bewertungen, Schnitt: 5,00 von 5)

Ähnliche Artikel
Sweden’s global brand identity unveiled.

"Nation Branding: San Marino auf dem Weg zur Marke."

Wally Olins CBE 1930-2014.

A brand's real value is nothing, except in the eye of the beholder