Wally Olins: The Nation And The Brand And The Nation As A Brand.

TypoBerlin | Mai 2001

Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. 


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