Launch film created by Moving Brands. The Forum for Women Entrepreneurs and Executives changed its name to Watermark in September 2010, approaching Moving Brands to create the identity.
The MB team have found it fascinating to learn about the unique service Watermark offers accomplished women leaders, and to think carefully about the environment needed for members to connect with each other. In our strategy phase, we looked at how online platforms and offline events could best work holistically for these busy, working women. The new identity aims to reflect the resilience and sophistication of FWEE’s exceptional members.