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studio marcus kraft
Zürcher Theater Spektakel 2021.
Campaign and visual communication for one of europe’s largest festivals for the contemporary performing arts. Normally, the diverse programme attracts well over 100,000 visitors to the various venues each year. However, this year’s edition is not taking place with tens of thousands of people, but focuses on high-profile events with ticket sales and a safety concept.
To create this year’s campaign, we’ve collaborated with artist and photographer jean-vincent simonet. The expressive visuals show protagonists of the upcoming performances. Simonet combined old manual photographic techniques with new digital retouching methods in a specially devised experimental process. The radiant and fluid works, which look like a mix of photography and oil painting, have an exuberance that reflects the dense programme.