What is Corporate Identity? What is Corporate Design?

The corporate identity mainly controls and defines three areas which depend on each other:

Corporate Design – the visualization

Corporate Communications – the message

Corporate Behavior – the conduct


Companies are perceived as a whole – neither message, design, nor conduct can hence be developed independently. Rather, it is important to develop all areas continuously and in synchrony, keeping the balance between them. Corporate Identity thus is a very dynamic process, always oriented at the company’s development.


© Robert Paulmann



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