The branding for the National Maritime Museum in Greenwich and its sub-brands will be overhauled by consultancy Someone, which beat 12 shortlisted consultancies to win the contract.
Someone’s appointment follows plans by NMM to build the Sammy Ofer wing, abutting the Royal Observatory (pictured), which the consultancy will have to consider along with the Peter Harrison Planetarium and The Queen’s House brands.
Consultancy co-founder Simon Manchipp says, ‘The NMM has a complicated problem. There’s a rich experience in its offer beyond the maritime museum, and here’s an opportunity to better explain that and unite the group.’ ‘There are many facets to consider – the World Heritage status, the four main brands, the park and the architectural significance of all the buildings – particularly the new wing, which is fuelling everything,’ Manchipp continues.
Someone’s work will launch ahead of the Sammy Ofer wing, scheduled to open in spring next year. Every touchpoint ‘from print to pixel’ will be considered, Manchipp says.