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Redesign of Arctic Volume.
The brand redesign of Arctic Volume positions the paper range even more as an independent brand in the Arctic Paper brand portfolio. The new look is a symbol of Arctic Volume’s characteristics – including a modern and contemporary spirit, as well as highly precise and first-rate professional standards.
Just in time for the rebranding, Arctic Volume launches Surface N° 2 – a second edition featuring a specially curated selection of images created by an international group of 15 well-esteemed artists and collectives, printed on paper from the Arctic Volume Range.
Arctic Volume is known for its natural feel, distinctive coated surface and exceptional print quality. Surface N° 2 demonstrates how these unique paper attributes can showcase images just as the artist intended.
Surface N° 2 focuses on hyperrealism, which is today a benchmark for photographers and visual artists. Hyperrealism is the art of exaggerating images in a way that blends reality and the imagination. Blurring distinctions and boundaries, the artists are thus able to deliver unusual views on the world around us – from cityscapes, landscapes and scenic compositions to portraits of animals and people.
In today’s world, digital applications make it ever easier for anyone to create artworks out of simple snapshots. But dedicated photographers hold on to the value of their art with compositions and rendering thought through down to every detail. In doing so, the depth and content of a single image is expanded upon, revealing images that take us on a visual journey “beyond reality”.
In Surface N° 2, a wide and varied portfolio compiled of images from 15 internationally renowned artists – such as Wang & Söderström, Cody Cobb and Namsa Leuba – brings individual perspectives to light in a unique and precise way, while also highlighting the singular, characteristic and professional feel of Arctic Volume paper.
For more information about the Arctic Volume Surface Campaign: