Visual identity for The North Face®: Store graphics guidelines. EMA Store design, in store navigation retail graphics “Never Stop Exploring”. The graphic identity of TNF stores originates from the „Never Stop Exploring“ manifesto, drawing inspiration from graphic elements related to navigation signage, both in urban and rural settings. The typography (Helvetica) plays a central role in communication, interacting with descriptive elements in monospaced version. The visual system brings together all elements, including typography, icons, and heritage images, on a single plane
