Branche: Ver- und Entsorgung
Agentur: Wolff Olins
Quelle: www.wolffolins.com
23.2.2012


Wolff Olins: New brand identity for Adani.


adani

The Adani Group started in 1988, as a commodity trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion.

 

In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff Olins in the summer of 2011 to develop a new corporate brochure and website to tell the Adani story. The project is now complete and the results are ready for publication.

 

Wolff Olins’ work started with an extensive qualitative and quantitative research study. Those interviewed were policy-makers, officials, business leaders and journalists as well as Adani’s own staff, managers and promoters. The research focused on perceptions of Adani and other large business houses in India.

 

Until now, the Group has described itself as a ‘business behemoth,’ with a wide variety of operations. Wolff Olins’ research quickly revealed that beyond a small group of customers, investors and commentators who knew the group well, there was either ignorance or misunderstanding of who the Adani Group is, how it has grown and what it does. The situation inside the Group was better, but most employees understood only the part of the Group in which they worked. (…)

 

Weiterlesen…

Corporate Brochure…

 


1.604x angesehen.







Letzte Nachrichten

FH Düsseldorf erhält neuen Namen und neues Corporate Design.


Orange heisst jetzt Salt.

Introducing Hewlett Packard Enterprise.

Neues Corporate Design für Saarbrücken.

Aena Visual Language.



Ähnliche Nachrichten
Orange: New visual system.

Welcome to NOS

Belkin Unveils New Brand Identity and Focus at the 2012 CES

USA TODAY unveils redesigned newspaper, website, apps.

PwC Introduces New Branding Initiative

Univision Unveils a New Brand Logo, Signaling Transformation.

Asian Art Museum Launches New Brand for Asian Art Museum

Everything Everywhere launches EE.

Tata Capital unveils its brand identity

AOL mit neuer Markenidentität